Tag Archives: ecommerce

How online content got me where I am and the bottom line with Kate Bendix

Talk Archive: Tuesday 10th June 2014

My first online business went belly up because I didn’t know what I was doing.

It’s the best £16k I’ve ever lost.

Not to be outwitted by my own stupidity I set up www.myitchydog.co.uk a week after the first one folded with a £24.99 out of the box website. Four and a half years later I am now camped out at a permanent desk at Worthing Coworking, I’ve outsourced all my packing and dispatch, and phone answering to outside companies.

By the end of 2014 My Itchy Dog is on target to turn over £175k. That’s a lot of dog treats.

The talk will show how I built the business without spending a penny on advertising. And how you can do the same. How do you spread the retail message far and wide, and grow a customer base using all the free tools at your disposal? How do you spend what money you do have, wisely; good web design is probably the most important, and use your new ‘brand’ to make yourself look as big as you can to the browsing customer.

Once you’re established how to you scale up? Issues around cash-flow forecasting and growth can make or break a business very easily. How do you tiptoe through those tulips without damaging what you’ve already grown, and get bigger without losing sight of your core business and customer relations?

In 2012 I got a publishing deal to write a book called ‘Dog’ which is due for publication, here and in the US, in November this year. It’s nearly finished me off.

But I wouldn’t change any of it.

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Grow, without funding with Kate Bendix

Talk Archive: 31st January 2013

Talk Description

How do you set up an online retail business and start trading, for £25? How do you grow it without spending a penny on advertising? How do you spread your retail message far and wide, grow your customer base and end up with a £78K annual turnover in three years? Selling dog treats.

You use all the free tools at your disposal, spend what money you do have, wisely; good web design is probably the most important, and use your new ‘brand’ to make yourself look as big as you can to the browsing customer.

Kate Bendix set up www.myitchydog.co.uk three years ago from a desk, in a crevice, in her house with a £24.99 out of the box website. She’s now based at a permanent desk at Worthing Coworking, has one employee, and has turned the dining room and garden shed over to stock and packing benches.

She has built the business using free social media, email newsletters, blogging and offline media (TV, radio, magazines,) customer engagement, customer surveys and social media ‘champions’.

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