Talk Archive: 22nd July 2014
Visiting a website which has a blog that hasn’t been updated in years not only looks unprofessional, you can easily lose business or reputation because of it. In this talk I’ll give you tips and advice on how to get your blog up and running again. We’ll cover how to create a blog strategy, what kind of things to post about, and most importantly, what to do when you simply don’t have the time to look after your blog any more.
Talk Archive: 24th June 2014
In his talk, David covers the five different stages of the content cycle, which aims to help you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are:
Discovery – an investigation stage to guide your content strategy and campaigns
Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives
Execution – creating your content and promoting it
Reporting, analysis and insight – measuring what has happened as a result of your content campaigns
Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns Continue reading
Talk Archive: Tuesday 10th June 2014
My first online business went belly up because I didn’t know what I was doing.
It’s the best £16k I’ve ever lost.
Not to be outwitted by my own stupidity I set up www.myitchydog.co.uk a week after the first one folded with a £24.99 out of the box website. Four and a half years later I am now camped out at a permanent desk at Worthing Coworking, I’ve outsourced all my packing and dispatch, and phone answering to outside companies.
By the end of 2014 My Itchy Dog is on target to turn over £175k. That’s a lot of dog treats.
The talk will show how I built the business without spending a penny on advertising. And how you can do the same. How do you spread the retail message far and wide, and grow a customer base using all the free tools at your disposal? How do you spend what money you do have, wisely; good web design is probably the most important, and use your new ‘brand’ to make yourself look as big as you can to the browsing customer.
Once you’re established how to you scale up? Issues around cash-flow forecasting and growth can make or break a business very easily. How do you tiptoe through those tulips without damaging what you’ve already grown, and get bigger without losing sight of your core business and customer relations?
In 2012 I got a publishing deal to write a book called ‘Dog’ which is due for publication, here and in the US, in November this year. It’s nearly finished me off.
But I wouldn’t change any of it.