Talk Archive: 22nd July 2014
Visiting a website which has a blog that hasn’t been updated in years not only looks unprofessional, you can easily lose business or reputation because of it. In this talk I’ll give you tips and advice on how to get your blog up and running again. We’ll cover how to create a blog strategy, what kind of things to post about, and most importantly, what to do when you simply don’t have the time to look after your blog any more.
Talk Archive: Tuesday 8th July 2014
Crafting a marketing plan for your business can be tricky and without one your business growth could be limited. Sheryl’s talk at Worthing Digital will focus on how to write a basic Marketing Plan to aid business development, and how to define your target audience so that your marketing is focused and achieves the results that you need, using the resources that you have.
Talk Archive: Tuesday 10th June 2014
My first online business went belly up because I didn’t know what I was doing.
It’s the best £16k I’ve ever lost.
Not to be outwitted by my own stupidity I set up www.myitchydog.co.uk a week after the first one folded with a £24.99 out of the box website. Four and a half years later I am now camped out at a permanent desk at Worthing Coworking, I’ve outsourced all my packing and dispatch, and phone answering to outside companies.
By the end of 2014 My Itchy Dog is on target to turn over £175k. That’s a lot of dog treats.
The talk will show how I built the business without spending a penny on advertising. And how you can do the same. How do you spread the retail message far and wide, and grow a customer base using all the free tools at your disposal? How do you spend what money you do have, wisely; good web design is probably the most important, and use your new ‘brand’ to make yourself look as big as you can to the browsing customer.
Once you’re established how to you scale up? Issues around cash-flow forecasting and growth can make or break a business very easily. How do you tiptoe through those tulips without damaging what you’ve already grown, and get bigger without losing sight of your core business and customer relations?
In 2012 I got a publishing deal to write a book called ‘Dog’ which is due for publication, here and in the US, in November this year. It’s nearly finished me off.
But I wouldn’t change any of it.
Talk Archive: Tuesday 10th September 2013
Freelancer or small business, or thinking of striking out on your own?
Want to know how to keep your numbers straight when freelancing? When is the best time to make the leap from sole trader to Limited company? What would you need to earn as a freelancer to match what you earn as a full time employee? How should you register any earnings you’re making on the side of full time work? Can you claim for that walrus polishing kit you bought against your tax next year?
Bring all your accounting questions to Worthing Coworking on 10th September and Nilden Ozkan will answer them, and any other questions thrown at her (if accounting or tax related.) The questions start at 8pm, and there will be networking time around 9ish, or whenever Nilden goes hoarse.
Talk Archive: 31st January 2013
How do you set up an online retail business and start trading, for £25? How do you grow it without spending a penny on advertising? How do you spread your retail message far and wide, grow your customer base and end up with a £78K annual turnover in three years? Selling dog treats.
You use all the free tools at your disposal, spend what money you do have, wisely; good web design is probably the most important, and use your new ‘brand’ to make yourself look as big as you can to the browsing customer.
Kate Bendix set up www.myitchydog.co.uk three years ago from a desk, in a crevice, in her house with a £24.99 out of the box website. She’s now based at a permanent desk at Worthing Coworking, has one employee, and has turned the dining room and garden shed over to stock and packing benches.
She has built the business using free social media, email newsletters, blogging and offline media (TV, radio, magazines,) customer engagement, customer surveys and social media ‘champions’.