Talk Archive: 19th November 2013
Are you a freelancer, consultant or small business and want to find more clients? On Tuesday 19th November, Joanne Munro will be explaining how to use LinkedIn to achieve just that. Her talk will cover:
- Using the platform to prospect for potential clients
- How to stealth-research their needs to see how you would be a good fit
- How to make contact and approach them for work
Joanne has an incredible track record of landing new clients using her tried and tested technique. She says she doesn’t need to use any other methods as this brings in new clients every single time so her talk is a must if you’re a freelancer or small business regularly searching for new clients.
Talk Archive: Thursday 7th November
Discover the incredible story of how the “glue of the internet” became the worlds most popular programming language. Learn how it broke out of the browser and now appears in the unlikeliest of places. In a talk packed with surprising examples, we’ll trace the history and evolution of this versatile technology.This talk is not about programming, it’s a series of examples of a technology that was made for one thing and has spread further and further, until it’s embedded in the world all around us. You’ll be amazed where it has ended up.
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Talk Archive: 22nd October 2013
Bill Harpley joins us for a look at the current state and future of ‘personal wireless body area networks’, how technology like Google Glass and simpler devices like the Fitbit are influencing our lives, the dawn of the ‘Internet of Bling’ and what technology may be coming in the near future due to advances in materials and pharmaceutical science.
As well as the upside of the potential shiny gadgets that will soon be trying to enhance our lives, Bill will be talking about the security and privacy issues they may cause and what we will need to consider to ensure future developments help rather than hinder their users.
Talk Archive: Tuesday 8th October 2013
Social media – Facebook, Twitter Google+ etc. – has gone from a tool hardly anyone considered using to something every business owner must think about. Stuart Marler from Retriever Web Solutions is joining us to explain how companies should consider using social media for their business.
Stuart will cover the important aspects to keep in mind when using social media, and some of the specialised uses for it that can be really effective for some businesses to use online. He’ll also talk about the place social media takes within the online marketing of a business and how it fits into the bigger picture of their online presence.
Talk Archive: Tuesday 24th September 2013
Is your business website being ignored by Google? Does the idea of ‘Search Engine Optimisation’ baffle you or fill you with dread? Come and get some straightforward help from David Rosam, who’ll teach you enough to get up and running with practical advice on what to do to make the home page of your website interesting to Google and other search engines.
Find out how answer these simple questions and you’ll quickly see better performance on Google:
- Are you using h1 and h2 header tags correctly?
- Are you using key phrases in the right place?
- What should you put in your Title Tag?
- Are Descriptions important?
- Do you have enough of the right kind of content?
- Have you got at least one link from another site to your home page?