The Content Cycle with David Somerville Head of Social Media at Fresh Egg

Talk Archive: 24th June 2014

In his talk, David covers the five different stages of the content cycle, which aims to help you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are:

Discovery – an investigation stage to guide your content strategy and campaigns
Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives
Execution – creating your content and promoting it
Reporting, analysis and insight – measuring what has happened as a result of your content campaigns
Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns

About the speaker

Head of inbound marketing for Fresh Egg in Worthing. Passionate about all things social media and always keen to learn more! Founder of Brighton Social Media and tweets @southcoastdavid.


Thanks to Will from Clik Video for filming the event, especially as he’s been ill recently. Also thanks to Worthing Action for lending us their projector, and Worthing Coworking for loaning us their office for the talk. If you’d like to know when the video of this talk is published, please join our mailing list.

Time & Venue

8pm – 10pm on Tuesday 24th June 2014

Worthing Coworking
8 High Street
West Sussex
BN11 1NU


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