Monthly Archives: June 2014

Help! I need a Marketing Plan! with Sheryl Tipton

Talk Archive: Tuesday 8th July 2014

Talk Description

Crafting a marketing plan for your business can be tricky and without one your business growth could be limited.  Sheryl’s talk at Worthing Digital will focus on how to write a basic Marketing Plan to aid business development, and how to define your target audience so that your marketing is focused and achieves the results that you need, using the resources that you have.
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The Content Cycle with David Somerville Head of Social Media at Fresh Egg

Talk Archive: 24th June 2014

In his talk, David covers the five different stages of the content cycle, which aims to help you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are:

Discovery – an investigation stage to guide your content strategy and campaigns
Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives
Execution – creating your content and promoting it
Reporting, analysis and insight – measuring what has happened as a result of your content campaigns
Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns Continue reading