Talk Archive: Tuesday 10th June 2014
My first online business went belly up because I didn’t know what I was doing.
It’s the best £16k I’ve ever lost.
Not to be outwitted by my own stupidity I set up www.myitchydog.co.uk a week after the first one folded with a £24.99 out of the box website. Four and a half years later I am now camped out at a permanent desk at Worthing Coworking, I’ve outsourced all my packing and dispatch, and phone answering to outside companies.
By the end of 2014 My Itchy Dog is on target to turn over £175k. That’s a lot of dog treats.
The talk will show how I built the business without spending a penny on advertising. And how you can do the same. How do you spread the retail message far and wide, and grow a customer base using all the free tools at your disposal? How do you spend what money you do have, wisely; good web design is probably the most important, and use your new ‘brand’ to make yourself look as big as you can to the browsing customer.
Once you’re established how to you scale up? Issues around cash-flow forecasting and growth can make or break a business very easily. How do you tiptoe through those tulips without damaging what you’ve already grown, and get bigger without losing sight of your core business and customer relations?
In 2012 I got a publishing deal to write a book called ‘Dog’ which is due for publication, here and in the US, in November this year. It’s nearly finished me off.
But I wouldn’t change any of it.
Talk Archive: Tuesday 27th May 2014
About the speaker
Rachael is a freelance marketing consultant with twelve years of marketing experience covering the B2B, B2C and Charity sectors across several different industries. As a PR and marketing professional, she mainly works for SMEs in the UK, but has also had some international clients. Rachael has trained with the Kellogg Management School in Chicago and holds the Chartered Institute of Marketing Professional Diploma and Chartered Marketer status. She is also an approved advisor on the Government’s Growth Voucher scheme that subsidises strategic business advice.
* Branding basics
* Website-first marketing strategy
* Forgotten internal marketing
* Getting started with PR
* The time vs money vs skills dilemma”
Thanks to Will from Clik-Video for recording the talk, Paul Silver for editing, and Worthing Action for lending us their projector.
Time & Venue
8pm – 10pm on Tuesday 27th May 2014
8 High Street
Talk archive: Tuesday 13th May
Data has been represented visually for centuries but recent developments in web browser technology has let to a flourishing of sharing and creativity within the data visualisation community. Peter will be showing how visualisation can not only make data beautiful, but that it can provide valuable insights into data sets. He will show a number of examples of web-based data visualisation and talk about the tools used to create them.